From February 24 to 27, the CHINA PRINT 2025 International Media Week grandly kicked off in Beijing. As a barometer event for the global printing and packaging industry, this exhibition attracted representatives from industry associations of more than ten countries and overseas professional media from all over the world. Zhejiang HORDA Intelligent Equipment Co., Ltd. (hereinafter referred to as HORDA Intelligent), as a leading enterprise in the field of intelligent folding packaging, showcased its innovative technology and strategic vision at the media week. Liu Yufei, the manager of the foreign trade department of HORDA Intelligent, was invited to deliver a keynote speech and accept an exclusive interview, presenting the "folding power" of HORDA Intelligent to colleagues in the global industry.
Smart Unfolding New Future: HORDA's Exhibition Mission and Vision
When asked about the reasons for participating in the exhibition, Liu Yufei said: "HORDA Intelligent has participated in the CHINA PRINT exhibition for many years. The successful experience of the Dongguan exhibition last session has strengthened our determination to deepen our international layout. At this exhibition, we hope to further expand overseas agents and customer resources through this platform, and enhance the brand influence of HORDA Intelligent in the global market."
The theme of HORDA Intelligent's participation closely follows the industry trend - "Intelligent Folding Boxes: The Future of Packaging." During the exhibition, the company will globally debut the third-generation intelligent folding packaging integrated machine. This device breaks through the boundaries of traditional technology, combining the functions of fine packaging box shell forming and precise processing of folding side wings, supporting flexible adaptation to multi-materials and irregular structures, and meeting the packaging needs of luxury goods, tea, electronics, and other products. Liu Yufei emphasized: "The launch of this device not only fills the market gap but also marks the leap of folding packaging technology from high-end customization to large-scale application."
Technology as the Core, Green as the Soul: HORDA's Innovation and Responsibility
In the face of the urgent demand for efficiency and environmental protection in the packaging industry, HORDA Intelligent has always taken technological research and development as its core driving force. Liu Yufei introduced: "The company invests 10% of its annual revenue in research and development and establishes industry-university-research cooperation with top domestic universities, focusing on breakthroughs in intelligent and energy-saving technologies." The third-generation device is equipped with an intelligent adhesive control system, reducing adhesive consumption by 30% compared to traditional models, and innovatively adopts a full-paper insert box design instead of iron sheets and magnets, significantly reducing metal pollution. In addition, the device's operating power consumption is reduced by 20%, helping customers achieve green production and cost reduction.
In the globalization strategy, HORDA Intelligent adheres to the service concept of "localization customization." For customers in emerging markets such as Southeast Asia and South America, the company provides a full-process solution from equipment adaptation to process optimization. "For example, for customers' special-designed irregular covers or special materials, we can quickly develop ancillary modules to achieve personalized functions such as folding and flipping," Liu Yufei added.
Embracing 2025: HORDA's Globalization Blueprint
Looking ahead, Liu Yufei is confident about the folding packaging market: "With the rising transportation costs and environmental pressure, folding technology will accelerate its penetration from the luxury goods field to the packaging of daily consumer goods, and the market scale is expected to grow by 40% by 2025." To this end, HORDA Intelligent has formulated a "dual circulation" strategy: on the one hand, it will deepen its presence in the domestic market, consolidating its leading position in core areas such as the Pearl River Delta and Jiangsu and Zhejiang; on the other hand, it will strengthen brand promotion through platforms such as TikTok and Facebook, and plans to set up technical service centers in Europe and America, building a global service network.
In terms of corporate social responsibility, HORDA Intelligent incorporates "sustainable development" into the entire lifecycle of its products. In addition to optimizing equipment energy efficiency, the company is researching biodegradable material folding processes and collaborating with industry associations to formulate industry green standards. "We believe that technological innovation and environmental responsibility are not contradictory but a win-win path to promote industry upgrading," Liu Yufei said.
Extending an Invitation to Global Partners
At the end of her speech, Liu Yufei extended an invitation to global customers: "From May 15 to 19, 2025, HORDA Intelligent will fully showcase the infinite possibilities of intelligent folding solutions at the CHINA PRINT 2025 exhibition (Booth No.: A Area W2-012). Whether you are a packaging company pursuing efficient production or a brand exploring innovative design, HORDA Intelligent is willing to empower you with technology to smartly unfold the future!"
Under the dual wave of intelligence and green, HORDA Intelligent is writing a new chapter for the packaging industry with folding as its pen.
